Instead of hiring a £50k finance manager, get the output of that role, for a fraction of the price.
You'll get a personalised finance cockpit that updates daily, so you can see where you actually stand right now and model any decision before you make it, plus a monthly session on performance and what to do next.
Cash runway 4.2 months and steady. VAT due in three weeks, covered. Margin on your biggest client slipped to 31%. Worth a look before the next quote.
You're making real decisions now: hiring, pricing, cash, investment. The logical next step is a finance manager. But that's a £50k commitment for more finance resource than a business your size usually needs.
You don't need the headcount. You need the output.
If the data isn't right, the decisions aren't right. Most businesses your size don't lack charts. They lack finance data they can trust, a forecast that's actually maintained, and someone who can tell them what the numbers mean before they decide.
Each level is a responsibility held every month, not a report dropped in your inbox.
Keeps your key finance position visible and checked every month. You always know your cash runway, what's coming that could hurt, and whether the numbers can be trusted. A monthly decision session tells you what to watch and what to act on. For the owner who knows they're flying blind and wants a controlled view before anything goes wrong.
Book a callTurns your monthly numbers into decisions. Margin, cash, hiring, spending, tax exposure, and a clear answer to what you do next. Your forecast is actively maintained, your assumptions get challenged, and cash risks are flagged before they bite. This is the part of a finance manager's job you actually needed, without the hire.
Book a callFinance leadership for the decisions where mistakes are expensive. Funding and lender conversations, major commitments, growth and property decisions, board-level input. Deeper modelling and a closer hand on the numbers when the stakes are high. Deliberately a small number of clients.
Book a callI connect your actual accounts, clean the data so the numbers can be trusted, map your real decisions, and stand up the live cockpit that updates every day. The controlled foundation everything else runs on.
A controlled finance function set up around your decisions, then kept current every month.
What decisions you face, and where the risks sit.
Connect to your systems and get the numbers flowing in cleanly.
The handful of things that actually move your business.
The forecast and the cockpit, with the numbers verified.
The cockpit stays current every day. We meet once a month to make the decisions, you get a personalised, action-led mid-month review document, and I flag anything that needs you the moment it shows up.
A cockpit built around your decisions and updated daily. These are example views from different businesses, shown with illustrative figures. Most clients are smaller and single-entity. The dashboard is only how the work is seen. What matters is the decision behind each view.
Example cockpits · figures illustrative · client details anonymised
A finance manager costs more than the salary. Add employer NI, pension, recruitment fees, holiday cover and the management time, and the real cost climbs, before you account for the recruitment slog and the risk of the wrong hire.
Salary plus employer NI, pension, recruitment fees, holiday cover and management time. Plus the recruitment slog and the risk of the wrong hire.
The output of that role, not a full-time person. None of the headcount, none of the commitment, and a controlled finance function from day one.
I'm Neil Johnson, and Senno is mine. I've spent over a decade as a finance manager for SMEs across hospitality, property, professional services and ecommerce, working as my practice, Bottom Line Solutions.
Senno is that experience productised. What's unusual is that I also build the systems that deliver the finance function, so you get the judgement of an experienced finance manager and a controlled finance cockpit that most businesses your size can't get anywhere else.
Neil Johnson · Liverpool, UK
It could build something that looks like a dashboard. That's not what you're paying for. You're paying for the numbers being right, the forecast being maintained, the risks being flagged, and knowing what decision they point to. The dashboard is just how we see it.
As part of setup I automate as much of the repetitive data work as your systems allow, so your numbers stay current without anyone keying them in by hand. How far that reaches depends on the business. If you need bookkeeping support beyond it, I can arrange that separately, but it's never folded into the finance work.
No. I work alongside your existing bookkeeper and accountant, and connect to whatever accounting software you already use, Xero, QuickBooks or otherwise. Nothing you already have needs to change.
Month to month after setup. The point is to give you finance leadership without the commitment of a hire, so locking you in would defeat the purpose.
Very little of yours. The cockpit does the daily work, so you get a monthly decision call, a personalised, action-led mid-month review document, and a heads-up the moment something needs you. Plenty of presence, without it becoming another job for you.
A full-timer gives you a person doing mostly admin, with the occasional report on top. This gives you a finance function watching your numbers every day, a decision call every month, a personalised mid-month review document with the actions it points to, and a flag the moment something needs you. More useful presence, a fraction of the cost, and none of the managing.
Yes. Your numbers are strictly confidential and never shared. The cockpit connects securely to your accounts so it can report on your position, you stay in control of what I can access, and you can revoke it at any time. Anything I clean up or automate at setup is agreed with you first. It's the same duty of care you'd expect from a finance manager sitting inside your business.
Neil's helped us plan our capital expenditure for the next 12 months.
Neil has given us the insight to make informed choices about our business.
Full confidence in our decisions thanks to Neil's guidance.
I'll build you a demo cockpit shaped around your business, with example numbers you can play with, no charge and no obligation. You'll see exactly how it works before you decide anything.
Book a 20-minute callPrefer email? contact@sennonj.co.uk